Marketing is full of acronyms. If you (like us) pretended to know what all of those acronyms meant until it was too late to ask without sounding stupid, we’re here to help!
Here’s a list of some of the most common marketing acronyms and what they mean.
What does SEO stand for?
Search Engine Optimisation: The process of optimising your website or content to rank higher in search engine results pages (SERPs) for specific keywords.
What does PPC stand for?
Pay-Per-Click: An online advertising model where advertisers pay a fee each time their ad is clicked. Commonly associated with platforms like Google Ads and Bing Ads.
What does ROI stand for?
Return on Investment: A measure used to evaluate the profitability of an investment relative to its cost. In marketing, it refers to the revenue generated compared to the amount spent on marketing efforts.
What does CRM stand for?
Customer Relationship Management: A technology and strategy used by businesses to manage interactions and relationships with current and potential customers.
What does CTR stand for?
Click-Through Rate: The percentage of people who click on a specific link or advertisement out of the total number of people who view it.
What does CTA stand for?
Call to Action: A prompt or instruction designed to encourage a specific action from the audience, such as clicking a button, filling out a form, or making a purchase.
What does KPI stand for?
Key Performance Indicator: Quantifiable metrics used to evaluate the success or effectiveness of a marketing campaign or strategy.
What does CPC stand for?
Cost Per Click: The amount of money advertisers pay for each click on their advertisement in a pay-per-click (PPC) advertising campaign.
What does CPL stand for?
Cost Per Lead: The cost associated with acquiring a new lead or potential customer. It is calculated by dividing the total campaign cost by the number of leads generated.
What does CPM stand for?
Cost Per Mille (or Cost Per Thousand): The cost advertisers pay for one thousand impressions (views) of their advertisement.
What does SERP stand for?
Search Engine Results Page: The page displayed by a search engine in response to a user's query, which includes a list of relevant websites and other content.
What does CMS stand for?
Content Management System: A software application or platform used to create, manage, and publish digital content, such as websites, blogs, and online stores.
What does USP stand for?
Unique Selling Proposition: A distinctive feature or characteristic of a product or service that sets it apart from competitors and provides value to customers.
What does B2B stand for?
Business to Business: Refers to transactions or relationships between businesses, as opposed to transactions involving consumers (B2C - Business to Consumer).
What does B2C stand for?
Business to Consumer: Refers to transactions or relationships between businesses and individual consumers, as opposed to transactions between businesses (B2B).
What does OOH stand for?
Out-of-Home: Refers to advertising that reaches consumers while they are outside their homes, such as billboards, transit ads, and posters.
What does EDM stand for?
Electronic Direct Mail: Refers to email marketing campaigns that involve sending targeted promotional messages or content to a list of subscribers or customers.
