It’s that time of year, where marketers get their crystal ball out and attempt to accurately predict 2024 trends. And what better place to start than TikTok. We’ve put our heads together (aka read the TikTok trend report) and we’ve concluded that long form video is back.
Yep that’s right, this year 2016 Youtube content and culture will be revived. For the past 6 months TikTok has been pushing videos longer than a minute, but this year expect videos up to 3, 5, and even 10 minutes long. While longer videos are all well and good, retention rates will be a challenge to overcome. We’ve fried our attention span with 10 second videos, so why would people want to watch longer ones? That’s why we think trends to support this shift to longer form video Topwill emerge like, non-linear storytime formats, high def content, and YouTube era editing.
Non-linear storytime formats.
Say goodbye to the classic story arc, switching up the beginning, middle and end of your story is the new in. Going on tangents, having interruptions and making your story as wacky as possible is encouraged. To keep viewers engaged, unpredictable and borderline confusing content is needed in the switch to long form.
High Def Content.
You can chuck your iPhone camera out while you’re at it. While relatability is still important to the TikTok user base, there’s a fatigue of low quality, Iphone content. Plenty of creators are starting to use their old G7x’s and ring lights to up the production of their content, and viewers are and will continue to love it.
Youtube Era Editing.
You really had to be on 2016 YouTube to get this, but the era of sound effects, zooms, explosions, memes, voiceovers, and fast cuts is back. Again it’s an attention span thing, to keep viewers (who are so used to short videos) engaged, exciting, funny and unpredictable editing will find its way back in the trend cycle
This is the year that the pendulum is finally swinging back. While some might be more here for it than others, we’re definitely excited for some change.
Written by Amelia Cribb
Social Media Coordinator at Sea Digital
